Jumping the shark is an idiom used to describe when something (or someone) makes a misguided attempt at generating publicity, which backfire

Previously, we made the point that expecting sellers to "create" demand with target prospects, where no demand currently exists is an...

In this current environment in B2B we should be clear about who we are selling to (our target audience), why and how

I originally posted this article on July 2nd, 2017 (to coincide with the July 4th holiday). As the media starts to talk about Covid-19 in...

Spaniards, prisoners, moments, dilemmas, and sandwiches…and what they all have to do with commercially surviving the current crisis....

These days people work hard at being serious. We think that being serious is the only way to be taken seriously. Being serious is a...

As well as being a line from Culture Club's 1982 hit Time (Clock of the Heart) "In time we could've been so much more" is often the...

While the “Disco Starbucks” may not be the Café Procope at the time of The Great Enlightenment, and Jon Birdsong and I might not be...