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"The time has come for someone to put his foot down. And that foot is me." - Vernon Wormer
"Constantly arguing over price and terms is no way to go through life." It seems like we're arguing over everything these days. What...
Simon Boardman
Jul 16, 20211 min read
74 views
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Trick or Trust
"Every great magic trick consists of three parts or acts. The first part is called "The Pledge." The magician shows you something...
Simon Boardman
Jan 25, 202016 min read
124 views
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Whats Going on in Modern B2B Sales? Get the Latest Verdict.
The "godfather" of sales methodology (Mike Bosworth of Solution Selling fame) is skeptical on the impact of sales methods, training and...
Simon Boardman, Paul Shiman & Chris Reeves
Nov 19, 20191 min read
74 views
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Verto Verdict Episode Seven - How to Lead a Successful B2B Sales Team
We're joined by VP of Sales of Comply 365, Jeremy Sharp and Brett Godwin, Chief Operating Officer of Sterling Seacrest Partners, to...
Simon Boardman, Paul Shiman & Chris Reeves
Sep 25, 20191 min read
33 views
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Verto Verdict Episode Six - Keep Calm and Pay Up
Many businesses believe that it’s easier to cut expenses than win new revenue. That's just wrong. In this episode, we examine why it's...
Simon Boardman, Paul Shiman & Chris Reeves
Aug 23, 20191 min read
34 views
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Verto Verdict Episode Five - Crush This
Apparently, everybody's out there "crushing it" these days. Moreover, if you're not, you should be. If we’re to believe what the B2B...
Simon Boardman, Paul Shiman & Chris Reeves
Jun 20, 20191 min read
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Verto Verdict Episode Four - B2B Lead Generation
B2B lead generation and prospecting just keeps getting harder. If we understand “why” maybe, we can change our behaviors and become more...
Simon Boardman
May 12, 20191 min read
37 views
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Verto Verdict Episode Three - Science Vs Stories
A look at the role of "stories" in B2B sales and marketing. Enjoy this twenty minute discussion on the power of stories, where they came...
Simon Boardman
Apr 6, 20191 min read
37 views
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Verto Verdict Episode Two - Sports Analogies
A look at the "own goals", "fumbles" and "three-putts" that happen when you use the wrong stories and analogies in business. Enjoy this...
Simon Boardman
Feb 25, 20191 min read
26 views
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Sales Vs Marketing. It's Knock Down, Drag Out Time!
Before you blindly agree with all the hype around the apparent desperate state of the Sales and Marketing relationship in BtoB consider...
Simon Boardman
Jan 21, 20183 min read
21 views
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